MIFC Messages

Meet the MIFC characters - the six media messages linked to early years practice

The media messages are played on national TV three times per year for three weeks at a time. The cartoons are placed on children’s TV and within some adult programming. The use of television raises awareness about the programme with parents and children and creates a supportive environment within early years settings to implement the Respecting Difference programme. The use of the media also fosters a wider community awareness about the programme.

“When planning, include activities and resources that encourage respect for diversity, including diversity within our society. Examples include talking about cultural and religious festivals, preparing foods from different countries, reading stories or listening to music from different cultures and displaying photographs of cultural traditions.” (DENI, 2006:28)

Message 1 - Tom helps out

Explores physical differences and disability.

Message 2 - Kim Joins In

Explores differences associated with race/ethnicity.

Message 3 - Playing the Same Game

Explores cultural differences associated with sectarianism.

Message 6 - Bukola Moves to the Countryside

Explores rural living, inclusion, transition, shared education, sporting and community activities.