New Parenting Partnership by UNICEF, Sesame Workshop, and the LEGO Foundation

On World Children’s Day, UNICEF announced a new Parenting Partnership with Sesame Workshop and the LEGO Foundation to support parents and caregivers around the world during the COVID-19 pandemic and beyond. Learn more here: 

Reimagining the future of parenting, with a little help from Elmo and his mom

Over the next six months, the new Sesame Street content designed to address the specific needs of parents and caregivers during the pandemic will be rolled out. This content will be made available in 10 languages and serves as the first phase of a broader partnership through which UNICEF and Sesame Workshop will continue to meet the evolving needs of parents around the world, thanks to the generous support of the LEGO Foundation.

Here’s a first look at one of the new resources Mae’s Minute: Supporting Elmo during COVID-19

Mae’s minute is a lovely reminder for all of us to show extra love to the little ones with 121 time over the pandemic keeping in mind they are trying to regulate big emotions and changes.

At a time when parents and caregivers are facing unprecedented uncertainty, we must all come together to support them in their efforts to give their children a strong, healthy, and playful start. 

On World Children’s Day and every day, we are proud to work with members, friends and partners to build a brighter future for children, parents, and families everywhere.

Keep an eye on the campaign updates and fantastic resources on the UNICEF facebook page.